Networking opportunity during flights

Since differentiation is a critical success factor, KLM introduces a new service: “Recognizing that its passengers’ experiences can be greatly influenced by those sitting next to them, KLM Royal Dutch Airlines has introduced “Meet & Seat,” a service that allows passengers to choose seatmates based on their social media profiles.”, as explained in Autopia.

This is an interesting example illustrating how one market player has identified a Customer Decision Criteria (CDC),  a key steps of the IpOp Model, that could  attract some travelers. This insight may open the door for a new competitive advantage.

With this feature KLM can actually deliver a really new Customer Unique Experience (CUE), as described in the IpOp Model. Since other airlines could also introduce a similar service it may not be easy to keep this competitive advantage unique on the long term but as long as KLM is one step ahead it can enjoy the ride, if I may say so…

It will be interesting to see what percentage of people use this service. As explained in the video below, it may or may not appeal to everyone but it is certainly an innovation…

For a better understanding on how Customer Decision Criteria can be used in identifying and acquiring competitive advantages look at chapter 6 of “Winning Opportunities, proven tools for converting your projects into success (without a business plan)”. This book that explains the IpOp Model can be downloaded free of charge at www.winning-opportunities.org (PDF, Kindle, iPad/iPhone, ePub formats)

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