With IpOp Model concepts Ikea gains competitive advantages

Ikea just demonstrated how some of the concepts/tools presented in “Winning Opportunities*, proven tools for converting your projects into success (without a business plan)” can be used not only to acquire significant competitive advantages but also change the competition landscape. It just announced the commercialization of a new line of products under the label ‘Uppleva’ (see video below).

The underlying IpOp logic (IpOp Model vocabulary is in Orange):

The PND (Pain/Need/Desire): consumers do not like to see the wires resulting from the presence of electronic equipment. They also dislike have multiple remote controls. They aspire/desire for aesthetics and tidiness.

The Solution: integrating both furniture and electronics in an all-in-one system. The result: a home cinema with no apparent cables and only one user friendly remote control. The look of the furniture can also be customized.

The Benchmarking: since until now furniture and electronics vendors were not joining forces the synergy between furniture and electronics was not treated as a CDC (Customer Decision Criteria). By partnering with TCL Multimedia, the Chinese manufacturer supplying Thomson equipment, has identified a Tactical Move that gives a real competitive advantage. Introducing a new CDC is changing the rules of the game. This might be creating a ‘Blue Ocean‘ opportunity for Ikea.

At the Value Chain level: the partnership with TCL relieves Ikea from handling the electronics component of the Value Chain.

Since Ikea has no track record in electronics it anticipated consumer (= StakeholderResistance to buy electronics from Ikea. The response is another brilliant Tactical Move:  offering a 5-year warranty on the electronics. As this Tactical Move also influences the Customer Decision Criteria Ikea kills two birds with one stone while consolidating its competitive advantages.

This is a perfect illustration of low-tech innovation and how good thinking at the PND and CDC/Benchmarking levels can create real competitive advantages and possibly a ‘Blue Ocean‘ without any technological breakthrough.

The base unit comes with a “smart” 1080p LED TV, Blu-ray player, and 2.1 virtual surround system that includes a wireless subwoofer that can be positioned anywhere in the room. Consulers can customize the TV size and cabinetry and even change the color of the frame for the TV.

*The book can be downloaded free of charge at www.winning-opportunities.org (PDF, Kindle, iPad/iPhone, ePub formats)

20 Responses to “With IpOp Model concepts Ikea gains competitive advantages”

Read below or add a comment...

  1. I live in Birmingham, AL and I am looking for home office furniture.
    I do not want the typical rooms to go or Ashley furniture, I have already been and do not
    like the selection..

  2. I have read so many articles or reviews concerning the blogger lovers except this article is in fact
    a good paragraph, keep it up.

  3. You Need To Update Your System, Some Of The Playstation Services Have Been Restored-May 15, 2011.
    Certain Android phones which have been “Play – Station Certified” will also be able to
    access thee Play – Station Suite. Make sure to send only your Playstation 3 (if a diec is stuck inside,
    makie it as clear as possible on thhe forms) and nclude the Consummer Service
    Product Service Guide.

  4. Awesome! Its truly remarkable post, I have got much clear idea
    about from this post.

  5. Hello, i think that i saw you visited my site thus
    i came to “return the favor”.I am attempting to
    find things to enhance my website!I suppose its ok to
    use some of your ideas!!

  6. Pugs catch colds easily and do not tolerate extreme hot
    and cold weather. Mastiffs are protective of their families, but are gentle
    and quiet in the home. It has a good appetite and its movements are full
    of energy and without pain.

  7. I like to share information that will I’ve accrued with the 12 months to
    assist improve team functionality.

  8. We are a group of volunteers and starting a new scheme in our community.
    Your website provided us with valuable info to work
    on. You have done a formidable job and our whole community will be grateful to you.

  9. I absolutely love your site.. Pleasant colors &
    theme. Did you build this web site yourself? Please
    reply back as I’m hoping to create my own site and would love
    to learn where you got this from or exactly what the theme
    is called. Kudos!

  10. General thoughts-The pros and Cons Warframe is a great third
    person shooter game that has a lot to offer and has a lot of replayability.

    New Warframes, weapons, items, upgrades, even new
    Warframe character slots, are all cash shop things to keep the game servers ready to go.
    Everything you see in the Warframe previews you
    can really do all of that in the game, and I have to state that it is superbly done.

  11. That is why there has always been scientists who try to develop ways to stop the aging process.
    For that reason, many people have tried to develop magical medicines that
    stop aging. Growth hormone also works on many levels
    to repair DNA as well as maintain proper cell division, including cell growth.

  12. Heya i’m for the first time here. I found this board and I in finding It truly useful & it helped me out much.
    I’m hoping to give something back and aid others such as you
    helped me.

  13. What’s Going down i am new to this, I stumbled upon this I’ve
    discovered It absolutely useful and it has helped me out loads.
    I’m hoping to give a contribution & aid other customers like its helped me.
    Good job.

  14. Howdy! I simply wish to give you a big thumbs up for your excellent info you have
    here on this post. I am coming back to your site for more soon.

  15. sneezed  sneezer  sneezes  snelled  sneller  snibbed  snicked
     snicker. dingers  dingeys  dingier  dingies  dingily  dinging  dingles  dingoes.
    purfle   purged   purger   purges   purify   purine  
    purins   purism.

  16. Ahaa, its fastidious discussion about this post here at this website, I have read all that,
    so at this time me also commenting at this place.

  17. I am not sure where you’re getting your information, but good topic.
    I needs to spend some time learning more or understanding more.
    Thanks for great info I was looking for this info for my mission.

  18. You actually make it seem so easy with your presentation but I find
    this matter to be actually something which I think I would never
    understand. It seems too complex and extremely broad for me.
    I’m looking forward for your next post, I will try to get the hang of it!

  19. I almost never leave responses, but I browsed a lot of responses here With IpOp Model concepts Ikea gains competitive advantages |
    IPOPMODEL – Winning Opportunities. I do have 2 questions for
    you if you don’t mind. Is it only me or do some of these responses
    look as if they are left by brain dead individuals?
    :-P And, if you are posting on additional social sites,
    I’d like to follow anything fresh you have to post.
    Could you list of the complete urls of all your
    social networking pages like your Facebook page, twitter feed, or linkedin profile?

  20. Hey there! This is kind of off topic but I need
    some guidance from an established blog. Is it very difficult
    to set up your own blog? I’m not very techincal but I can figure things out pretty quick.
    I’m thinking about creating my own but I’m not sure where to start.

    Do you have any points or suggestions? Cheers

Leave A Comment...