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A New Approach to Innovation at Nestlé R&D

by Werner Bauer
Executive Vice President, Nestlé
Chief Technology Officer
Head of Innovation, Technology, Research and Development
Published in Thunderbird International Business Review, 2014

 

Abstract / Full Article (HTML) / Enhanced Article (HTML) / PDF(455K)

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Unblocking Innovation

Dennis Baltzley, Ph.D.
Senior Vice President, Executive Education
Thunderbird School of Global Management
Published in Thunderbird International Business Review, 2014

 

Abstract / Full Article (HTML) / Enhanced Article (HTML) / PDF(455K)

 startup book

Start-up: The book

by Hervé Lebret, author and senior executive at Vice Presidency for Innovation and Technology Transfer, EPFL (Swiss Federal Institute of Technology)

 


This 200-page, 18-(short)-chapter book is a very interesting way to analyze your project opportunity…

The book is extremely well-written and this is not so common in the business litterature. Another original feature is that Cohen does not use quotes (mea culpa!) at the beginning of each chapter but jokes…

A non-negligeable advantage of Cohen’s book is that it is freely downloadable and the author is just aksing you to pay what you think is fair once you’ve read it. I have not paid anything yet but my contribution has been to write this blog article and I would certainly recommend interested people to read and pay!

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BOOK OF THE MONTH: WINNING OPPORTUNITIES

by tiiasbl

Winning Opportunities is the new English version of the successful book published in French five years ago by Raphael Cohen, one of TII’s esteemed summer school trainers. It is based on the methodology he teaches in top business schools in Switzerland and America and …

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Winning Opportunities – A great book on being successful without a business plan

The book provides a step-by-step process to help you identify an opportunity, analyze it and convince the suitable decision-makers to give you the necessary resources and support. And all that without writing a proper business plan, claims Raphael. Instead he introduces his Innovation by Opportunity model of innovation, a process specifically designed to foster innovation processes driven by employees in larger organizations and corporations.

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Israel Valley

News: ISRAELVALLEY – INVENTEUR DU MODELE IPOP, LE DR RAPHAEL COHEN DE HEC GENEVE, LANCE SON NOUVEAU WEB-LIVRE. UNE (RE)DECOUVERTE DE L’INNOVATION : NESTLE, MICROSOFT, ORACLE, SANOFI-AVENTIS.

LE NOUVEAU LIVRE DE RAPHAËL COHEN
Geneva, Switzerland, July 2011— Today’s web launch of “Winning Opportunities, proven tools for converting your projects into success (without a business plan)” gives innovators an energizing, witty guide with an established alternative to writing a business plan, more effective at convincing investors and decision-makers. It is the first use of the new “set-your-own-price” business model applied to a management book. .

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