For Whom
This book has been written for people who belong to one (or more) of the following groups:
Decision makers and board members who
■select projects (make Go/No Go decisions)
■allocate and monitor resources
■need to manage and control the innovation process more effectively
■wish to promote innovation and the acquisition of competitive advantages
■are responsible for promoting a culture of innovation and change while raising the level of their team’s commitment
Executives and managers who want to contribute to their organization and boost their own career through innovation and intrapreneurial behaviour. The content of the book should help them become change agents
Innovators, entrepreneurs and intrapreneurs desiring to present their project to their superiors or decision-makers in a more convincing manner
Marketing, R&D and business development experts who need a structured model to supervise and assess projects at the “ideation” stage
Fundraisers and anyone involved in non-profit or public sectors, to help them obtain more support for their projects or initiatives
Project Managers interested to master the ideation or pre-project stage
People in charge of licensing and technology transfer who must assess the benefits of a new discovery before deciding to patent or license it.
Public sector executives who want to promote dynamism and constructive change in their department
Students studying entrepreneurship, intrapreneurship and innovation
Anyone allergic to failure because the IpOp Model reduces the chances of failure for any existing or future project
Anyone who wants to increase the chances of success of existing or future projects
Anyone with a sense of humor (although there is no obligation to read the jokes!).