For Whom


This book has been written for people who belong to one (or more) of the following groups:

Decision makers and board members who

select projects (make Go/No Go decisions)
allocate and monitor resources
need to manage and control the innovation process more effectively
wish to promote innovation and the acquisition of competitive advantages
are responsible for promoting a culture of innovation and change while raising the level of their team’s commitment

Executives and managers who want to contribute to their organization and boost their own career through innovation and intrapreneurial behaviour. The content of the book should help them become change agents

Innovators, entrepreneurs and intrapreneurs desiring to present their project to their superiors or decision-makers in a more convincing manner

Marketing, R&D and business development experts who need a structured model to supervise and assess projects at the “ideation” stage

Fundraisers and anyone involved in non-profit or public sectors, to help them obtain more support for their projects or initiatives

Project Managers interested to master the ideation or pre-project stage

People in charge of licensing and technology transfer who must assess the benefits of a new discovery before deciding to patent or license it.

Public sector executives who want to promote dynamism and constructive change in their department

Students studying entrepreneurship, intrapreneurship and innovation

Anyone allergic to failure because the IpOp Model reduces the chances of failure for any existing or future project

Anyone who wants to increase the chances of success of existing or future projects

Anyone with a sense of humor (although there is no obligation to read the jokes!).