With IpOp Model concepts Ikea gains competitive advantages

Ikea just demonstrated how some of the concepts/tools presented in “Winning Opportunities*, proven tools for converting your projects into success (without a business plan)” can be used not only to acquire significant competitive advantages but also change the competition landscape. It just announced the commercialization of a new line of products under the label 'Uppleva' […] Read more »

Networking opportunity during flights

Since differentiation is a critical success factor, KLM introduces a new service: "Recognizing that its passengers’ experiences can be greatly influenced by those sitting next to them, KLM Royal Dutch Airlines has introduced “Meet & Seat,” a service that allows passengers to choose seatmates based on their social media profiles.", as explained in Autopia. This is […] Read more »