Raphael H Cohen has written a fascinating and informative book on how to get innovation to happen. It can help readers decides which ideas are best and how to get them moving in established and new organizations.
Jerome Katz
Coleman Professor of Entrepreneurship, Saint Louis University

A straight forward layout and its emphasis on “entrepreneurial observation”, the Pain-Need-Desire statement, has made it applicable to all R&D project ideas with a wider impact. - Read Full Testimony
Heribert Watzke
Nestlé’s programme director for Nestlé’s R&D MicroMBA course, Switzerland

"More than a checklist, this book provides an excellent methodology to focus on the issues that can make or break an entrepreneurial project. A must read for aspiring entrepreneurs !"
Jesus Martin-Garcia
Founder of Eclosion (life science incubator), Geneva

"Delivered in Raphael’s ‘Keep it Simple’ style with a touch of devilish humour, the book is recommendable for aspiring intrapreneurs, business leaders and students alike." - Read Full Testimony
Ian Robert
Chief Technology Officer, Bühler AG, Switzerland

"Just to say that this little manual of "how to" has helped me immeasurably. It has inspired me personally. I've read it several times - it makes me smile and think - It helps me "to do." Everyone should have the opportunity to read it -- it articulates thoughts and ways of seeing the positive and making it happen - whether in business or in life."
Michele Sinai
Serial entrepreneur - New York

"Raphael Cohen’s book offers very useful guidance for managers interested in transforming business plans into successful products or services." - Read Full Testimony
Professor Raymond Saner
University of Basel & Sciences Po, Paris
Director of CSEND
, Geneva